Your Charcoal Hug-a-Bub gives you the freedom and convenience so talked about by other parents in secure semi-stretch, toxin-free organic cotton.

Organic cotton is particularly suitable for newborn babies (Hug-a-Bub has a nominated weight guide is 3.2 kg) with smaller and/or premature infants able to be worn as long as you've sought professional advice.

It's not hard to learn to use a Hug-a-Bub, tens of thousands of uncoordinated mums and dads have done so quickly and successfully! Just follow the step by step instructions. If you can plait hair, you can tie a Hug-a-Bub.

Tip: Ensure your baby is Visible and Kissable (Baby Carrier Industry Alliance recommendation) and for further comfort, keep in mind T.I.C.K.S. safety guidelines when using any baby carriers (Tightly wrapped, In View at All Times, Close enough to kiss, Keep chin off chest, Supported Back).

While there is no strict weight limit, up to 14 kg is recommended as a guide.

Pure GOTS-Certified Organic Cotton

Certified Fair Trade

Every Hug-a-Bub plants a tree (in Haiti, Nepal and Madagascar through our partners Eden Projects)